What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

Subaru Love Promise Heart

Love Promise Stories from Subaru of Sonora

Why I drove two hours to buy my new Subaru  –  Linda E

Why I drove two hours to buy my new Subaru

A few years ago on Christmas Eve, I was driving two hours to my son's home for the holidays. Suddenly, my Tribeca started making a frightening sound on the freeway and I panicked because I knew I would never find anyone to look at the car on the night before Christmas. I took a chance and looked for the nearest Subaru dealer and they were about to close. I begged with them to stay open long enough for me to get there and to listen to my car and the service manager agreed. I couldn't believe that I would find anyone who would be willing to wait for me yet he did. I told him that I would never forget what he did and, when it was time to buy a new car, I would be back. Yes, I have a Subaru dealer in my town but, because I never forget a business that exceeds my expectations, today I drove two hours to Diablo Subaru to keep my promise and purchased a 2018 Outback. The entire team of sales & finance were a joy to work with. This is a dealership that Subaru is fortunate to have on its team!


Subaru of Sonora & LLS Staff Visit Sonora Regional  –  Eric C

Subaru of Sonora & LLS Staff Visit Sonora Regional

The Leukemia & Lymphoma Society (LLS) – Greater Sacramento Area Chapter was proud to partner with Subaru of Sonora in June during Subaru Loves to Care month to provide support to patients fighting cancer in the town of Sonora, California. Subaru of Sonora provided 80 blankets to be donated to local cancer patients to provide comfort and warmth during treatment. Additionally, 24 craft kits were provided to children as an outlet to make crafts during treatment. Subaru of Sonora leadership joined LLS to deliver these blankets, care cards and craft kits directly to the cancer center at Sonora Regional Cancer Center in Sonora, California. The opportunity to interact with Sonora Regional Cancer Center staff was a touching experience for each of us and we can't thank Subaru of Sonora enough!