What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Subaru of Sonora

Subaru and Subaru of Sonora believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru and LLS Help Local Cancer Patients  –  Erica B

As in previous years, early this summer the Diana J. White Cancer Institute received a donation of blankets from Subaru of Sonora who partnered with the Leukemia & Lymphoma Society. We were also given handwritten cards with messages of hope, inspiration and comfort. We attach a handwritten note to each blanket that we give to our patients. Our county has a high per capital poverty level. There is rarely a time when we do not have homeless patients and/or patients who go without heat in the colder months because they cannot afford to pay their fuel bills. The most common reaction we see when patients receive a note and blanket is one of surprise that there are people in the community who really do care about them. On more than one occasion, we witness tears of joy because they feel cared for. Many are not aware of the immense struggles that cancer patients go through, not only physical but emotionally, socially and financially. Many feel that they are forgotten. These blankets let patients know that they are remembered. The last patient who recently received a blanket and card exclaimed, “I feel like it is Christmas!”. Seeing patients leave the clinic clutching the blankets to them brings those of us who work here much joy.

80 Blankets Donated to Adventist Health Sonora  –  Erica B

On July 18, 2018, Erica and Kineth from The Leukemia & Lymphoma Society (LLS) drove two hours from Sacramento to meet with Kelly Robinson and his Subaru team at Adventist Health Sonora Cancer Center. We met with Susan Balcarel and her team from the hospital, who were so excited to receive the 80 blankets, several reusable bags and many care cards from Subaru/LLS. We were also joined by our Honored Hero Aliza and her Mom Christal, as well as Team In Training coach, supporter and fundraiser, Mel. The hospital staff were so grateful and thankful for the donation and we couldn’t of made this opportunity possible without Subaru’s commitment through Subaru Loves to Care. This is the third year of the partnership with Subaru and we hope we can continue to provide comfort and care to patients in Sonora for years to come. Thank you!!!

Why I drove two hours to buy my new Subaru  –  Linda E

A few years ago on Christmas Eve, I was driving two hours to my son's home for the holidays. Suddenly, my Tribeca started making a frightening sound on the freeway and I panicked because I knew I would never find anyone to look at the car on the night before Christmas. I took a chance and looked for the nearest Subaru dealer and they were about to close. I begged with them to stay open long enough for me to get there and to listen to my car and the service manager agreed. I couldn't believe that I would find anyone who would be willing to wait for me yet he did. I told him that I would never forget what he did and, when it was time to buy a new car, I would be back. Yes, I have a Subaru dealer in my town but, because I never forget a business that exceeds my expectations, today I drove two hours to Diablo Subaru to keep my promise and purchased a 2018 Outback. The entire team of sales & finance were a joy to work with. This is a dealership that Subaru is fortunate to have on its team!

Subaru of Sonora & LLS Staff Visit Sonora Regional  –  Eric C

The Leukemia & Lymphoma Society (LLS) – Greater Sacramento Area Chapter was proud to partner with Subaru of Sonora in June during Subaru Loves to Care month to provide support to patients fighting cancer in the town of Sonora, California. Subaru of Sonora provided 80 blankets to be donated to local cancer patients to provide comfort and warmth during treatment. Additionally, 24 craft kits were provided to children as an outlet to make crafts during treatment. Subaru of Sonora leadership joined LLS to deliver these blankets, care cards and craft kits directly to the cancer center at Sonora Regional Cancer Center in Sonora, California. The opportunity to interact with Sonora Regional Cancer Center staff was a touching experience for each of us and we can't thank Subaru of Sonora enough!